Perihelion

Tools for Growth Teams

Free resources to help you plan, measure, and optimise your outbound engine.

B2B Outbound ROI Calculator

Model the pipeline and revenue impact of your outbound programme. All calculations are live.

Quick-fill a scenario

$
$
$

Upfront cost, excluded from monthly ROI but included in year-1 annual ROI.

$
$

For pay-per-meeting or retainer + bonus models. Leave at $0 for retainer-only.

Total Monthly Outbound Cost$8,000
Cost Per Meeting$521
%

Industry avg: 2–5%

%

Industry avg: 20–35%

%

Industry avg: 50–70%

%

Industry avg: 60–75%

%

B2B avg: 15–25%

$
mo
%

Revenue left after cost of delivery. LTV is measured in gross profit, not revenue.

%

Share of customers renewing at the end of each term. Drives expected lifetime, capped at 5 years.

mo

Live Results

Updates as you adjust inputs

21.9Meetings Booked / Month
15.4Meetings Held / Month
2.30Deals Closed / Month
$13,821New Revenue / Month
+72.8%Monthly ROI
$521Cost Per Meeting
$168,000Customer LTVgross profit × 40 mo lifetime
48.4 : 1LTV : CAC↑ healthy is 3:1

Cost Per Acquisition

$3,473

your CAC

CAC Payback

0.8 mo

months of gross profit to break even

Pipeline Created / Month

$1,105,650

meetings × contract value

Annual Revenue

$621,928

incl. recurring · 9 closing months

Annual ROI

+531.4%

incl. setup fee

First-Term Value

$72,000

deal value × contract length

Monthly: Cost vs Revenue

$8,000
Cost
$13,821
Revenue

This calculator provides estimates based on the inputs you provide. Actual results vary based on ICP quality, market conditions, and sales execution.

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Our clients consistently outperform industry benchmarks. Let's model what Perihelion can deliver for your specific business.

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Meetings/mo

15.4

Revenue/mo

$13,821

LTV:CAC

48.4:1

ROI

+72.8%

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